eCommerce websites are extremely competitive and attracting the best customers is essential. If your visitors have to navigate through a multitude of steps or have poor navigation they’ll leave your site before they make purchases. These errors in design for ecommerce are simple to avoid if you plan properly and know how your customers will navigate your site.
One of the most common e-commerce design mistakes that people make is not using high-quality images on their product pages. A bad image can destroy the entire sales opportunity of your website. This is why you need to hire a professional photographer for your product pictures, and make sure the photos are sufficient in size to showcase the detail of your products.
Another mistake people make is to not create consistent layouts for pages. Different layouts for pages can confuse users and cause the site to appear messy. It is important to create a design strategy, and ensure that every page follows the same pattern.
It is common for people to not include contact information on their e-commerce websites. This is a grave error and can make the website appear unprofessional, and may make potential customers less believe in the business. It is essential to include your contact information in an easily accessible location on your site so that the client knows who to contact you should they have any questions.
The bottom line is that avoiding these design errors can lead to better customer experiences and more sales. By implementing these simple steps to ensure that your online store is user-friendly and effective at turning visitors into customers.